The story of the fragrance La Vie Est Belle represents the choice to live life the way you want, the freedom to choose your own path to happiness and not be tied to society’s expectations. Hidden within is a balanced combination of beauty and strength. The fragrance was launched in 2012 and was created by three French perfume masters with Dominique Ropion at the helm. The Eau de Parfum bottle represents a smile in sharp crystal lines and is a reworking of the original version from 1949. About the brand Lancôme The story of Lancôme, the world-famous beauty care brand, has taken over 80 years to write. Since its inception in 1935, Lancôme products have stood out because of their proven results and boast a French magic. Lancôme launched its first fragrance in its very first year and didn’t have to wait long for the adoration of the public. A year later, Lancôme developed its first face cream, which is still an essential part of every woman’s beauty routine thanks to its extraordinary features. Currently, Lancôme products and perfumes are some of the best-selling in their categories. Lancôme celebrates women and helps them to gain self-confidence. Discover Lancôme cosmetics and perfume ‐ being yourself and feeling great has never been so easy.